In November 2018 Swiftpage released Act! Premium v21 featuring a new generation of Act! Marketing called Act! Marketing Automation. This cutting edge technology was previously known as “Inbox Guru”, and was acquired by Swiftpage when they purchased Kuvana in December.
Make no mistake, Act! Marketing Automation is not a successor to Act! Emarketing or Swiftpage Emarketing (SPEM is scheduled for discontinuation, in June 2019), it is entirely different offering, with a different vision.
PC Mag defined “marketing automation” as follows.
“Think of marketing automation as the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.”
For those looking to continue sending newsletters and occasional bulletins to their contact list, we strongly recommend MailManager4act. It works within Act!, it has opt-in and email bounce management features, webforms, workflow tools, and Act4outlook.
However, if you aspire to a higher level of customer engagement, marketing automation is the future, and essential for business growth.
Act! Marketing Automation includes comprehensive campaign management, a visual workflow designer, a powerful interactive editor (similar to popular CMS editors like WordPress and Joomla), lead capture, scoring, and nurturing, as well as time saving workflow with prioritized sales follow-ups. AMA also includes real-time response metrics, and has a package for nearly all budgets starting at $79/month.
Learn more HERE.
