per month/per account
- Not applicable with product data
- Not Applicable
- Works with Act! Desktop or Cloud
Have questions about how AMA can help grow your business?
- Act! Marketing Automation - New User Guide
- Best Practices for email inbox placement
- AMA Getting Started Guide
- Expectations for Email behaviour
- Web API and AMA Deployment Best Practices
- Recommended Ramp-up Procedure
- 5 Steps for AMA trial
- Feature differences between Growth Suite Tiers
- Links to additional resources
Act! Marketing Automation
PC Magazine defines Marketing Automation like this... "Think of marketing automation as the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.”
Now that Act! Marketing Automation (AMA) is an integral part of Act! CRM, we're making it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.
Comprehensive Campaign Management
Optimize your customer lifecycle from initial engagement to retention and loyalty with automated outreach in each step. Let Act! Marketing Automation do the work for you with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically. Campaigns are triggered based on criteria you define, leading recipients down a highly personalized path.
Setup simple ad-hoc email blasts or drip marketing campaigns for one-off or single path communications as needed. Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks.
Key features: Email Marketing; Drip Marketing; Response-driven Nurture Marketing; Social Sharing
Visual Workflow Designer & Interactive Editor
Create beautiful, mobile-friendly email campaigns with the interactive template editor where you can customize colors and fonts, and add free, high-quality stock photos from a library of over 500,000 options. Start with one of 25 sample templates or import and edit your existing HTML templates with the WYSIWYG editor.
Setup custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow. Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.
Key features: Interactive Template Editor; WYIWYG Editor; Visual Workflow Designer; Mobile & Desktop Preview;
Effective Lead Capture, Scoring, & Nurturing
Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.
Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up, and higher close rates.
Key features: Lead Forms; Surveys; Lead Scoring; Multi-stage Lead Profiling
Time-saving Workflow with Prioritized Follow-up
Watch as Act! Marketing Automation turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution.
Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.
Your sales & marketing teams will work hand-in-glove towards business growth.
Key features: CRM Workflow; Prioritized Sales Follow-up
Real-time Response Metrics
Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.
Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.
Key features: Real-time Campaign Metrics; A/B Testing; Website Activity Tracking & Analytics
Deliverability & Marketing Consulting Services
This consulting service can help you avoid deliverability issues due to poor list management, and advise you on services like The Opt-in Manager to help. Moreover this service can lift your marketing limits with truly interactive drip marketing campaigns to automate customer responses. Design assistance is also available.
Key features: Fast provisioning; optimization; design & delivery assistance
Act! Marketing Automation Plans & Prices
Additional 2,500 email sends per month for $15 USD.
(with Act! Subscription)
The Basic tier of AMA includes essential outbound emarketing to engage your customers and grow your small business. Perfect for quick campaigns or basic drip marketing.
- Email marketing
- 2,500 emails per month to unlimited contacts (Additional emails extra)
- Template editor
- Mobile & desktop preview
- Marketing Calendar
- Drip marketing
- Visual workflow designer
- Basic campaign metrics
- Deliverability & compliance tools
The Select tier of AMA includes essential outbound marketing automation features to engage your customers and grow your small business.
Perfect for quick campaigns or more detailed drip marketing.
All the features of the Basic tier, plus...
- Email marketing with outbound delivery workflow
- 25K emails per month (Additional emails extra)
- Landing pages & Surveys
- Advanced HTML email editor
- Outbound workflow
- Response-driven nurture marketing
- Real-time campaign metrics
The Complete tier of AMA includes robust outbound marketing automation, and features inbound time-saving CRM workflow to wed your sales & marketing efforts.
All the features of the Select tier, plus...
- 50K emails per month (Additional emails extra)
- Inbound CRM workflow with prioritized sales follow-up
- Advanced lead capture & surveys
- Lead management & scoring
- Website activity tracking & analytics
The Advanced tier of AMA includes Sophisticated marketing automation features and valuable consulting services to fast-track your success.
All the features of Complete, plus...
- 100K emails per month (Additional emails extra)
- Multi-stage lead profiling
- A/B testing
- Deliverability & marketing consulting services
AMA is costed per account, and provides all subscription users access to the service.
Marketing Automation features & benefits
Email Sends Per Month
Basic accounts cannot exceed total of 10,000 email sends per month (Included + Paid).
Additional 2,500 email sends per month
Send beautiful, responsive campaigns to your Act! contacts & groups. Dynamically merge fields from your contacts in Act!
Interactive drag & drop template editor
Build responsive email campaigns using the drag & drop interactive editor. Get started with 25 sample templates, then customize imagery, colours, fonts, and more to fit your brand. Import photos from repositories like Dropbox, or use one of 500,000 free, high quality stock photos via Unsplash, Pexels, and Pixabay
Mobile & desktop preview
View desktop and mobile campaign previews to ensure your images, content, and other campaign components render perfectly before you send them
170 Responsive Templates
Use one of 170 different themed templates to build your own designs, or simply use them as a guide.
Get an easy calendar view of all your past and scheduled campaigns by Day, Week, or Month. You can also filter by users or show all.
Email tracking & basic metrics
View basic campaign metrics, covering opens and clicks. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
Deliverability & compliance tools
Rest assured your campaigns will reach inboxes because AMA is backed by an expert delivery team that helps you manage your sender reputation, giving you outstanding delivery rates. Access numerous compliance tools to help with GDPR & CASL compliance, spam analysis, managing opt-outs via the unsubscribe designer where you can customize your opt-out page, global suppression against email addresses or domains, and pre-campaign exclusion lists
Build multi-stage drip campaigns using visual workflow designer to send a series of automated campaigns or communications to your prospects and customers. View email statistics and manage subscribers in each state of your drip campaign. Basic is limited to emails as only available activity type.
Visual workflow designer
Use the visual workflow designer, provide a graphical representation of your communication flow, to easily build your multi-stage campaigns. Edit existing stages or add new ones from this intuitive workflow view. Basic is limited to emails as only available activity type.
Landing pages & lead capture
Design effective lead capture forms on landing pages or embed forms on your website to grow your prospect database. New leads are automatically added to your Act! once a form is completed
Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about your prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles
Allows you to share content like newsletters from a campaign tp public-facing links.
Advanced HTML email editor
Import and edit your existing HTML templates using the WYSIWYG email editor or build new HTML campaigns from scratch
Real-time campaign metrics
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of your campaigns and improve your marketing strategy over time. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
Response-driven nurture marketing
Build highly personalized, response driven nurture marketing campaigns using the visual campaign workflow designer and let AMA do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define
Advanced lead capture & surveys
Take lead capture and surveys to the next level with advanced forms and surveys that allows further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notificiations to Act! users when responses come in. Even load contacts into specific campaigns automatically
CRM workflow with prioritized sales follow-up
Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as AMA turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and/or opportunities automatically based on campaign & website interactions or completed lead forms and surveys
Lead management & scoring
Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Setup automated tasks and alerts in Act! to keep deals moving and close sales faster
Asset tracking allows you to surface videos or documents in conjunction with webforms to harvest sign-ups in your database. A great tool for controlling the release of your digital assets, which tracking audience interest.
Website activity tracking & analytics
Identify prospects on your website in real-time to engage with them when they're most interested. See who's been on your site today, yesterday, this week, last week, or the last 30-days. Gain rich insites with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follows in Act! automatically
Test specific elements of two campaigns to pinpoint your most impactful subject lines, email content, and more. Use the results to continually refine your content for improved results
Gather information about a prospect over time with multi-stage lead profiling to steadily build a rich prospect profile in Act!
Monthly Cost (billed annually)
Additional domain (per domain, per month)
Additional 2,500 email sends (per month)
* AMA Basic is provisioned FREE with Act! Premium subscription accounts. Please find Act!'s AMA tier comparison chart HERE.