Written by Ken Quigley

March 23 2024

When Act! Marketing Automation (AMA) debuted in 2018, it was immediately evaluated against its forerunners, Act! E-Marketing (AEM) and Swiftpage E-Marketing (SPEM), in terms of cost-effectiveness. AMA emerged as the more appealing option, given that AEM and SPEM were known for their cumbersome editing tools, restrictive sending caps, and per-user...

Written by Ken Quigley

January 16 2024

Is your digital marketing content compelling enough to capture attention swiftly? In the current business landscape, dealing with an inundated inbox is a typical issue. This situation presents a unique challenge for digital marketers, who must now aim not just to have their email content read, but merely opened. This necessitates that the...

Written by Ken Quigley

November 07 2023

Planning an online training event can be a challenging task, but with some tips and tools, you can make it a success. Here are some of the tips that we've learned and developed from hosting online training events over the past few years: Set clear goals from the start. Before you start planning your online training event, you need to define...

Written by Ken Quigley

October 30 2023

Understanding your customers is key to knowing how to serve them and what to sell them, and surveys can be an effective tool in harvesting customer feedback and insights. However, there are many factors that can affect the quality and effectiveness of a survey, such as the design, the wording, the format, and the length of the questions. The...

Written by Ken Quigley

October 30 2023

Web forms are great for businesses because they allow them to collect and manage information from their website visitors in an easy and efficient way. A well-constructed web form can help businesses achieve the following:  Generating leads and contacts Conducting market research and user feedback to improve products or...

Written by Ken Quigley

October 30 2023

Marketing your small business effectively can be challenging, especially if you have a limited budget. However, there are some strategies that you can use to promote your products or services without spending a lot of money. Here are some ideas, ranked in no particular order, for promoting your business for less than $500 a month - combined:

Written by Ken Quigley

October 19 2023

PC Magazine once defined Marketing Automation like this...  "Think of marketing automation as the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.” Marketing Automation is an impressive technology, and since 2018 it has...

Written by Ken Quigley

October 18 2023

In business and life, intentions can be laudable, but not meaningful. It's the execution of good intentions that influence change. For instance, buying a book is not the same as reading it, any more than planning to market, is the same as a marketing plan. A marketing plan includes objectives, awareness, and actionable processes. In the simplest...

Written by Steve Martin, Act! CMO

April 09 2022

Posted on LinkedIn by Steve Martin -CMO of Act! Marketing builds companies, but too many growing companies leave marketing for last. Perhaps they have a few executives and a small sales team to get started or rely on freelancers to fill the pre-launch marketing gaps. But it’s not long before they realize that it’s not a particularly...

Written by Ken Quigley

October 12 2021

If you have considered taking your business to the next level with E-Mail Marketing, NOW is the time to Act! There are many advantages to being an Act! subscriber, not the least of them is having access to Act! Marketing Automation – a powerful yet simple to use marketing tool that is fully integrated into Act! desktop and Web. AMA...