Have questions about the new Act Advantage?
The newAct! Advantage is Here!
Get more leads, get more deals,
and get more done!
Act! Advantage: Your Small Business Toolbox
The new Act! Advantage represents the most significant feature enhancement in the product's near 40-year history. Act! Advantage isn’t just a new CRM — it’s a complete small business ecosystem to power your marketing, sales, and productivity, all for less than a small coffee a day. It includes a full-featured CRM with eMarketing and mobile access (iOS & Android), plus online appointment scheduling, modern quoting tools, integrated web forms and surveys, real-time chat, and much more.
The new Act! Advantage is built on the Act! Premium Cloud foundation, and is available in three tiers—Standard, Professional, and Ultimate—each combining a progressive blend of innovative small business tools, starting at only $30 monthly.
With Act! Advantage, users will:
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Get more leads with professional eMarketing tools, built-in list verification, integrated web forms and surveys, online event management, website chat service, URL shorteners, and online appointment scheduling.
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Get more deals with a dynamic sales pipeline, a professional quote management system featuring interactive quotes with click-through visibility, advanced reporting, sales automation, and payment processing for online appointment bookings and events.
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Get more done with a full-featured SaaS CRM offering rich contact management, robust task lists and calendars, a mobile app for on-the-go access, a project management system, a self-serve customer portal, and accounting integration.
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Get more options with available upgrades for SMS integration, desktop sync, additional eMarketing & marketing automation features, storage, technical support, custom tables, and much mores
Act! Advantage delivers the flexibility, convenience, subscription benefits, Web API support, and all the latest updates and features offered with Act! Premium Cloud, but now overflowing with marketing, sales, and productivity tools to help you get more for your business. Begin your free 14-day trial today at www.tryact.net, and start making your business goals actionable!
Act! Advantage: More than the sum of its parts
Act! Advantage is a strategic commercial blend of a few powerful and time-tested productivity tools, including Act! Premium Cloud, Act! Marketing Automation, APC Mobile, Custom Tables, and the Linktivity Suite products. Please click the appropriate images below to learn more about each feature or product.
Act! PremiumCloud
MarketingAutomation
APCMobile
AccountingIntegration
CustomTables
LinktivitySuite
Rich Contact Management
Every user on your account gets advanced tools to manage and engage with contacts effectively.
Robust Task Lists & Calendars
Stay organized with powerful scheduling features, including automated follow-ups triggered by web sources.
Dynamic Groups
Segment your database automatically with intelligent, real-time groupings.
Features Common to All Plans
All Act! CRM plans include robust customer relationship management (CRM) features designed to help businesses track interactions, manage contacts, schedule activities, and optimize workflows. Standard capabilities across all tiers include:
Mobile App Access
Manage your contacts, calendar, and opportunities anytime, anywhere—from your mobile device.
Dynamic Sales Pipeline & KANBAN Boards
Visualize and manage your sales process with intuitive, drag-and-drop tools designed to help you close deals faster.
Welcome Page
Personalize your Act! experience with a customized Welcome page showing you a variety of charts and graphs on upcoming tasks, opportunities, recent Histories, you name it.
Act! Advantage: Comparison Chart
The three tiers of Act! Advantage are designed to help support your business growth with increasingly advanced features to get more leads, get more deals, and get more done.
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Features
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 Standard |
 Professional |
 Ultimate |
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GET MORE LEADS
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Online Appointment Scheduling
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Standard version for all users
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Advanced version for all users
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Advanced version for all users
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Publish your Act! calendar so people can see when you're available and book a time with you, add appointments immediately to your calendar, and notify both parties of the booking.
The Advanced version includes meeting reminders, group calendars, and the ability to collect payment for appointment bookings. |
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Integrated Webforms
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Plus, Opps creation and drips are included
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Plus, Opps creation and drips are included
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Integrated online forms into your website to capture customer feedback and generate new business leads that feed directly into your Act! database. Standard is assigned one per account, and Professional & Ultimate are assigned one per user.
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Website Chat Service
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For multiple agents and websites
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For multiple agents and websites
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Integrated your website chat service into act! to quickly add or identify existing contacts, record chat logs, and automate follow-ups. Standard is assigned one per account, and Professional & Ultimate are assigned one per user.
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Online Surveys
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Plus, shared images and drips are included
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Plus, shared images and drips are included
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Seamless integration of your online customer surveys to your Act! database, yielding insights, valued feedback, and lead opportunities. Standard is assigned per account, and Professional & Ultimate is assigned per user.
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Event Management
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Plus, paid bookings and drips are included
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Plus, paid bookings and drips are included
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Publish the sign-up page, add new contacts to Act!, organize all sign-ups in groups, and link them to the corresponding activity, automating reminders and follow-ups. Standard is assigned one per account, and Professional & Ultimate are assigned one per user.
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URL Shortener
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A handy marketing tool that shortens URLs to human-friendly lengths, and tracks click-throughs for better referral source tracking.
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eMarketing
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Everything needed to send standard one-off or drip email campaigns, and more.
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Standard eMarketing, plus nurture campaigns, landing page templates, and more.
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Pro eMarketing, plus Inbound CRM workflow and advanced marketing automation features.
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Standard tier includes everything needed to send standard one-off or drip email campaigns. and more.
Professional tier includes Standard eMarketing, plus nurture campaigns, AI writing assistant, landing page templates, surveys and more! Ultimate tier includes Professional eMarketing, plus Inbound CRM workflow, Asset Tracking, Advanced Lead Capture, Lead Scoring, Website Analytics, Progressive Profiling, A/B Testing, and more. Marketing Upgrade Options: Additional AMA Domains ($50/month). Additional AMA Sends ($5/2500 per month) - quantity discounts apply |
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E-Marketing Sends included
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2,500 Email Sends per month
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25,000 Email Sends per month
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50,000 Email Sends per month
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Additional AMA Sends ($5 per 2500 send block per month) - quantity discounts apply.
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Email list verification
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250 contact scans per month
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2500 contact scans per month
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5,000 contact scans per month
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Email verification service that works inside of Act! to quickly & easily update your contact records. Increase email deliverability and get better campaign results with our integrated email list verification service included with all tiers.
Additional Contact Scans ($4/1000/month) - quantity discounts apply. |
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GET MORE DEALS
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Modern Quoting System
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Standard per user
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Advanced per user
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Advanced per user
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Create professional-looking quotes in moments, send them instantly from anywhere, and then track all customer click-throughs to a successful close, automatically scheduling follow-ups through the whole sales process.
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Payment processing of accepted quotes
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Shared quote images and attachments
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Multiple quote & email templates
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Event Management
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Collect payment for events
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Collect payment for events
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Standard is assigned one per account, and Professional & Ultimate are assigned one per user with payment processing for events.
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Online Appointment Scheduling
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Collect payment for bookings
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Collect payment for bookings
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Standard is available to all users
The Advanced version includes meeting reminders, group calendars, and the ability to collect payment for appointment bookings. |
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Accounting Integration
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If you use Act! in a web browser, this provides a summary at a glance and detailed visibility of each customer’s quotes, orders, and invoices without opening your accounting solution. Save time & keep customer details consistent via import, link and/or update between Act! and MYOB, Xero, Reckon, QuickBooks Online & more.
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GET MORE DONE
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Project Management
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An online project management tool made for Act! users. Start with the contact, add team members, create the plan, and delegate.
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Task Automation
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Trigger automated follow-ups and drip campaigns for completed web forms & online surveys, as well as event registrations.
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Mobile App
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* Stay productive on the go with the Act! Advantage mobile app for IOS and Android. Keep your contacts, calendars, and opportunities always at your fingertips.
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Shared Task list and Calendars
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* Stay organized with powerful scheduling features, including automated follow-ups triggered by web sources.
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Seamless MS Office integration
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* Automatically log each email you send to the Contact's History, merge mail to Outlook or Word, and Export to Excel. You can even sync the contacts and calendar between Act! and Outlook
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Customer Portal
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$100/user/mo
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Offer 24/7 service with a branded, easy-to-use customer portal powered by your Act! data.
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GET MORE OPTIONS
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CRM Storage included
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15GB
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25GB
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35GB
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Additional 5GB storage blocks can be purchased for $4/month (billed annually). Quantity discounts apply.
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Custom Industry Tables
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$10/user/mo
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$5/user/mo
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Maintain industry-specific data like insurance policies, service contracts, mortgages, projects, and more.
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Hands-on Technical Support
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$10/user/mo
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$5/user/mo
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The first two tiers include our exclusive OrangeCare support plans, but with the Ultimate tier our customers receive the combined expertise and service from both Act! and Keystroke. Learn more out our support plans at www.Keystroke.ca/support.
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SMS Integration
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start at $19/mo
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start at $19/mo
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start at $19/mo
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Send and record personalized SMS messages directly within Act!. Plans start at $19/month.
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Additional Send Domains
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$50/mo
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$50/mo
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One extra domain free
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Send email campaigns from multiple domains. Ultimate includes the first additional domain free.
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Desktop Sync
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$10/mo
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$10/mo
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$10/mo
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Deploy a local Windows desktop client and sync data back and forth—ideal for offline access and more add-on & customization support. for only $10/month per activation.
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Price/User (Annual Pay)
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$30/user/mo
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$45/user/mo
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$60/user/mo
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Standard
(billed annually)
If you liked Act! Premium Cloud, you will love Act! Advantage Standard, as it includes all the APC benefits and price, but with many more marketing, sales, and productivity tools than before.
Get more with Act! Advantage.
Standard
Includes:
- APC - a full-featured SaaS CRM
- Standard eMarketing with 2500 monthly sends
- Mobile App for IOS and Android
- 15Gb Cloud Storage
- Online appointment setting and professional quoting tools for each user
- Integrated Web forms & Surveys, Event Management, real-time chat service, and list verification (250 monthly contact scans included) for each account
- Full Web API Support
- No Portal or Projects eligibility
- Nightly backup & maintenance
- Standard Support
Professional
per month/per user
(billed annually)
For only $15 more per user, teams get individual access to the advanced version of all programs, 10GB more of storage, a huge upgrade in eMarketing features and sends, project management, accounting integration, and 50% off Orange Care and custom table upgrades.
Professional
Includes:
- APC - a full-featured SaaS CRM
- Professional eMarketing with 25,000 monthly sends
- Mobile App for IOS and Android
- 25Gb Cloud Storage
- Online appointment setting, professional quoting tools, Integrated Web forms & Surveys, Event Management, real-time chat service, and list verification (2500 monthly contact scans included) for all users
- Project management
- Accounting integration
- Customer Service Portal available for $100/month/account
- Full Web API Support
- Nightly backup & maintenance
- Standard Support
- 50% discount on custom tables & Orange Care support plans
Ultimate
(billed annually)
The "no-compromise" tier includes all the benefits of the Pro tier, plus free enhanced support & custom tables, full marketing automation features, and double the sends and contact scans of the Pro tier. It also includes a $1200 customer service portal, and one extra AMA domain.
Ultimate
Includes:
- APC - a full-featured SaaS CRM
- Advanced Marketing Automation with 50,000 monthly sends
- Mobile App for IOS and Android
- 35GB Cloud Storage
- Online appointment setting, professional quoting tools, Integrated Web forms & Surveys, Event Management, real-time chat service, and list verification (5000 monthly contact scans included) for all users
- Project Management
- Accounting integration
- Customer Service Portal Free
- Custom Tables & Enhanced Support Free
- One extra AMA Domain
- Full Web API Support
- Nightly backup & maintenance
COMMON ACT! ADVANTAGE UPGRADE OPTIONS
- Advaned eMarketing and Marketing Automation:
- Standard tier of Act! Advantage can add Advanced eMarketing (formerly Select tier of AMA) for $79/month, and $199/month for Marketing Automation (formerly AMA Complete), with both billed annually.
- The Professional tier includes Advanced eMarketing, but Marketing Automation can be added for $199/month.
- Ultimate includes all eMarketing and Marketing Automation features, and 50,000 monthly sends.
- Click HERE to learn more about the different rates and tiers of Act! Marketing Automation.
- Additional Email Sends:
$15/month for 2500 send blocks (billed annually) - Additional Domains:
$50/month/account, billed annually. The Ultimate tier includes one extra domain free, and each additional domain is at the regular price.
- VIP & VIP Diamond Support Plans:
Starting at $228/year/account - Orange Care Support Plans:
Orange Care is available for $10/month/user (billed annually) for Standard Tier of Act! Advantage. Professional tier includes either Orange Care or Enhanced Support for 50% off, and Ultimate includes both for free. - Desktop Sync
Get an offline desktop client for the users that need it for only $10/month extra per user. Great for working with add-ons and performing admin functions not available on the web. - SMS
Starting at $19/month (500 sends) billed annually, and $5/month for each additional 500 monthly sends. Carrier rates may vary depending on the region
FREQUENTLY ASKED QUESTIONS
Can an Act! Advantage subscriber move between tiers during their subscription? Yes, subscribers may move up to a higher tier of Act! Advantage at any time. Downgrading tiers or reducing users or add-ons may only take place at renewal.
Are multi-year subscriptions available for Act! Advantage subscribers? Yes, 1,2,3, and 5 year subscriptions are available for all tiers of Act! Advantage.
What happens to Act! Premium Cloud when Act! Advantage launches? Act! Premium Cloud subscribers will remain on APC until they eventually migrate to Act! Advantage. They can continue to purchase APC add-ons (Enhanced Support, Custom Tables, etc.) and will continue to renew on APC rate plans until they migrate. They will not see the new features or change pricing models until a transition occurs.
When you add multiple extras to Act! Advantage Standard, it can be more expensive than moving upstream to Act! Advantage Professional or Act! Advantage Ultimate, why? Correct! Customer are encouraged to move into the higher tiers of Act! Advantage where they will get significantly more value in terms of base features, email send allotments, cloud storage, and much more.
Several of the APC add-on products are the same price in the base tier, Act! Advantage Standard, why? By keeping both the base user price of APC and Advantage Standard the same (eg: $30/mo USD), as well as add-ons such as Enhanced Support, AMA, and Custom Tables, it enables seamless migration for APC customers who ultimately move to Act! Advantage Standard. They will simply receive the exclusive new product features with no change in price. APC customers who elect to migrate to the Professional or Ultimate tiers of Act! Advantage will need a custom quote to determine their best option, as the pricing depends on their unique combination of users and add-ons.
What product will the free trial be going forward? In regions where Act! Advantage has launched, the free trial will be Act! Advantage Ultimate. Certain features such as sending SMS messages, email list scans, & bulk emails have been throttled to prevent abuse.
Is there special pricing for users migrating from a perpetual license or former subscribers who return (6+ mo) as there is today for Desktop and APC? Yes! There are special prices for the first year of Act! Advantage for all tiers. The reduced prices (for year 1) are similar to what is offered today on Desktop and APC for these groups.
