Written by Ken Quigley

February 02 2020

Creating and delivering digestible content will fuel your marketing campaigns by providing material that can be repurposed for numerous channels and tactics. Recent data shows that webinars have become an integral part ofmost B2B organization’s go-to-market initiatives. Currently, 77% of marketing teams use webinars as part of their marketing...

Written by Ken Quigley

February 02 2020

Did you know that 79 percent of marketing leads never convert into sales due to the lack of lead nurturing? Lead nurturing is vital to any purchasing journey and it’s important for marketers to understand the difference between Lead Generation and Lead Nurturing.Lead generation is the process of generating excitement around specific products and...

Written by Ken Quigley

February 01 2020

Here are some fast facts on why social media is important as a marketing tool: As of March, 2019, 3.2 billion people are social media users – approximately 42% of the population. The average user spends 2 hours and 22 minutes a day on a social media channel. 73% of marketers believe social media has been a “very effective” or “somewhat...

Written by Felix Tarcomnicu

February 01 2020

Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of higher rankings, which improves the likelihood that your site will appear in more searches and receive more traffic. Below are some suggested best practices for improving your Search Engine Optimization...

Written by Mallory Bowers, Swiftpage

January 25 2020

Customer retention and inspiring return-customer purchases is the name of the game. Sure, you've mastered your funnel from top to bottom and you can convert your customers through social media, blogs, and service pages. But all that work is a one-time success unless you can turn those conversions into return customers and loyal regular...