Written by Ken Quigley

August 05 2021

When you run your own business, you have to focus on your strengths to succeed. Allowing yourself to get bogged down in lower-value tasks that you’re not exceptionally skilled at can hurt your business. Time is, after all, finite, and to waste your time on tasks that can be done faster and better by others will limit your earning potential. Take...

Written by Billy Clark

July 16 2021

In my twenty years of technical support, I’ve heard the following phrases countless times… “We’re probably not using all the features” “I don’t know what I don’t know” As an Act! Consultant I love the opportunity to teach an end user how to convert a digital Rolodex into a powerful productivity tool, and Act! has recently afforded all...

Written by Ken Quigley

March 22 2021

Did you know most readers decides in less than one second whether they’ll open or delete a marketing email? This is why it’s so important to put your best foot forward with professional design services, and a new feature in Act! Marketing Automation makes this easier than ever. A few months back we appealed to Swiftpage to deliver the ability to...

Written by Ken Quigley

November 27 2020

In today’s business world, most everyone has a website. They have become so ubiquitous they’re actually conspicuous in their absence. Even work-at-home personal service professionals like real estate agents, mortgage brokers, and dog groomers all have personal websites to promote their services. In fact, by the end of 2018 only 4.46% of North...

Written by Ken Quigley

June 17 2020

PC Mag defines marketing automation as "the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.” The problem with this explanation is most Act! users already confess to using only a small portion of their CRM's...

Written by Ken Quigley

June 12 2020

When Billy Clark first joined Keystroke in late March of this year, we knew it was just a formality for him to become a MaaS Certified Consultant. He was, after all, one of the leading authorities in Act! Marketing Automation in the world, and the guy most Act! Consultants got escalated to for troubleshooting when he was with...

Written by Ken Quigley

June 01 2020

The #1 Factor for Inbox PlacementInbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit...

Written by Ken Quigley

April 27 2020

The conclusion of AMA AprilOn April 30th Keystroke will be concluding our AMA month of training (register HERE), and the final session will be focusing on “deliverability” and Inbox optimization. While Billy Clark will be covering many facets of deliverability issues, and how to improve your inbox placement, there are two other factors relating to...

Written by CFIB

February 27 2020

You may know that if you intend to use someone else’s content on your website, in your brochure or in your store, you need to license the use of it—this goes for videos, writing, music, or photographs.   But we all make mistakes. Maybe you unknowingly used a photo on your homepage from one of these websites, or an employee added it to your...

Written by Ken Quigley

February 25 2020

Keystroke was founded in 1994, but rapidly expanded and diversified over the years until it was necessary to create the Keystroke Group to serve as a parent company for our many separate independent divisions. These divisions offer products & services in the areas of CRM and Project Management, but the one we're most excited to announce today...