Change to Obsolescence Date of v24: The Obsolescence date for Act! v24 (Pro/Premium/Growth Suite) is being extended to 7/31/24. Previously the obsolescence date for this version was 11/30/23. This change will ensure there is more than one supported version of Act! in market for some time following the Q2 launch of Act! v25.
As a reminder, the Act! v23 Obsolescence date is 7/31/23, and there are no planned changes to that date since it was already pushed from it's original sunset date of 11/30/2022. Read more at www.act.com/obs.
Response-Driven Nurture Marketing: is now available in the AMA Select tier. This enhancement makes AMA Select a true automation 
platform in that AMA Select subscribers can now implement decision trees that trigger outbound actions such as emails and SMS based on results. Formerly, this feature was only available in the Complete and Advanced tiers of AMA.
- read more about these changes HERE
Additionally, Campaign List Sync is also now available in AMA Select, enabling dynamic updating of lists to ensure the right message gets to the right recipients. With the 25% off AMA promotion running throughout Q2, now is a great time to talk to your customers about AMA and the great new benefits available in AMA Select! Note that existing users of AMA Select, Growth Suite Professional and, for Act! CRM Classic the included Marketing Automation tier, will also benefit from these changes.
Act! Q2 2023 Promotion Reminder: We are pleased to confirm the Q2 promotions below, which will run from April 3 to June 30.
EXTENDED! - License Migration / Subscription Winback Promotion: $380/yr for Pro & Premium perpetual license holders & former subscribers (6+ months must have elapsed since the expiry of a subscription for past subscribers to be eligible)- 25% off paid AMA tiers: The discount is applied to the remainder of the subscription term if it is before the renewal date, or the full year of subscription if done on the renewal date. This change is an excellent opportunity to allow customers to test the upgraded features of a higher tier for a short period of time, and at a discount, to determine if it's right for them at renewal. Also useful for planning bigger campaigns around this time period since higher tiers include large send limits.
- read more about the AMA promo HERE
To get a quote on what the cost will be for a prorated AMA upgrade for your account, please email
