Before launching any e-marketing campaign, it's crucial to validate the emails in your distribution list. Typically, email lists experience a 25% annual decay, a rate that has worsened during the pandemic. Using an unverified email list can undermine your marketing efforts from the start. Use Link2list

Sending the same content to all your contacts can dilute your results and increase opt-outs. Instead, use fields like ID/Status, Profession, or Referral Source to segment your database into different groups. Then, tailor your messaging to each segment for more effective targeting.

Using poorly designed templates can negatively impact your email "openability."

While the template design tools in Act! are user-friendly and ensure a solid layout, it's crucial that your headers are eye-catching and effectively represent your business. This doesn't have to be a recurring expense, but remember, you don't get a second chance to make a strong first impression with your branding.

If you're not currently using Act! Marketing Automation, we can help you get started. By assessing your needs, database, and goals, we can recommend the most suitable AMA tier, even if it's the free one.

If you don't have access to the Act! Web API, we can assist with that too, or help you transition to Act! Premium Cloud. Your usage of Act! won't change, but you'll gain access to Web API services from day one.

Driving traffic to your website is beneficial, but only if it leads to a meaningful destination. Your website should feature effective calls to action throughout to engage visitors and collect data.

Link2forms makes creating web forms a breeze. You can seamlessly add these forms to your Home or Contact Us pages, as well as Quote Request and Product Inquiry forms.

Additionally, visitors who complete these forms are automatically added to Act!, with follow-ups scheduled instantly, ensuring no new leads are missed.

Organizing webinars to showcase your products or industry expertise is an excellent way to promote your business and build goodwill with your audience. However, it often requires significant time, effort, and expense.

Link2events simplifies this process. It creates an attractive registration page, handles RSVPs, sends reminders and follow-ups, and integrates all the results into Act!.

Additionally, with the Link2events Team edition, you can even charge for these events.

Everyone wants to meet with customers and new prospects, but few have a concrete plan to make it happen. With Link2calendar, you can easily invite people to book time with you in an efficient, modern, and convenient way. This streamlines the appointment process, making it faster and easier, while also enhancing the customer experience.

Additionally, the Link2calendar Team edition allows you to charge for appointments.

We all wish we could sit down with each of our customers to better understand what makes them tick, but neither side has the time for that. Instead, you can create customer surveys designed to gather the same level of insights with less time and effort. Link2surveys offers all the survey tools you expect, with the Act! integration you need. Plus, it's so user-friendly that you'll create your first survey in minutes.

Most businesses provide quotes to their customers, but the process is often slow, cumbersome, and lacks visibility into customer interest. Link2quotes transforms this process.

Link2quotes is easy to learn and use, offering all the advanced functionality your business needs. Additionally, it allows you to see when and how often a customer clicks on a quote, enabling you to plan your follow-up accordingly.