With the recent release of Link2surveys, the latest product in our Linktivity suite, we wanted to list the top reasons surveys can be a powerful tool for businesses:

1. Inexpensive Research Method: Surveys are one of the most inexpensive methods of gathering quantitative data. They can be self-administered, allowing access to a large amount of information from a broad demographic in a relatively short time.

2. Practical Data Gathering: Surveys provide a practical way to gather specific information. They can be targeted to a chosen demographic and managed in various ways.

3. Quick Results: With today’s online and mobile tools, surveys can provide fast results, sometimes in as little as one day.

4. Scalability: Surveys offer opportunities for scalability, meaning they can be used to gather information from a small group or scaled up to include larger populations1.

5. Insight into Customer Pain Points: Surveys can give insight into customer pain points, helping businesses understand where they might be falling short and what they can do to improve.

6. Reveal Areas of Improvement: They help identify opportunities to improve specific points in the customer journey.

7. Develop Brand Loyalty: Surveys show customers that their opinions are valued, which can help develop brand loyalty.

8. Prevent Negative Experiences: They can prevent customers from sharing negative experiences by providing a platform to express their concerns.

9. Keep Up with Changing Consumer Tastes: Surveys help businesses keep up with changing consumer tastes by providing up-to-date feedback.

10. Increase Engagement: They can increase engagement by involving customers in the business process.

11. Gain Competitive Edge: Surveys can help businesses gain a competitive edge by providing valuable insights that their competitors may not have.

If you're an Act! user looking to gather more customer insights for your business, you owe it to yourself to try Link2surveys. Start your 2-week free trial HERE today.