$79
per mois/compte
(facturé annuellement)
Exploitez-vous pleinement le potentiel de votre Act! Marketing Automation?
Vous avez des questions sur AMA?
Ressources supplémentaires : (en anglais uniquement)
- How to setup Act! Connect Link so you can start using AMA
- Act! Marketing Automation - New User Guide
- Best Practices for email inbox placement
- AMA Getting Started Guide
- Expectations for Email behaviour
- Web API and AMA Deployment Best Practices
- Recommended Ramp-up Procedure
- 5 Steps for AMA trial
- Feature differences between Growth Suite Tiers
- Links to additional resources
Act! Marketing Automation
Maximisez votre engagement client et favorisez votre croissance!
Avec Act! Marketing Automation (AMA), il est ainsi facile d’optimiser toutes les façons dont vous communiquez avec vos prospects et clients afin de stimuler le développement de votre entreprise.
- Campagnes
- Concepteur de modèles et livraison
- Leads
- Flux de travail CRM
- Métriques de réponse
- Délivrabilité
Gestion complète de campagnes
Développez vos stratégies de fidélisation de la clientèle à l’aide d’un programme d’information automatisé. AMA utilise une stratégie dynamique de campagnes marketing en les envoyant automatiquement aux listes ciblées dans Act!. Ces campagnes sont déclenchées par des critères que vous choisissez, ce qui personnalise intégralement l’expérience des destinataires.
Créez des publipostages personnalisés ou des campagnes Drip Marketing pour les différents types de communications selon vos besoins. De plus, intégrez des liens sociaux à vos campagnes et partagez-les sur vos réseaux sociaux afin d’y attirer du trafic.
Fonctionnalités principales : marketing par courriel, marketing de goutte à goutte, marketing dynamique (axé sur la réponse), partage sociale
Concepteur de flux de travail visuel et éditeur interactif
Créez de belles compagnes d’emailing à l’aide de l’éditeur de modèle interactif en personnalisant la couleur et la police et ajoutant des photos gratuites et libres de droits (avec une bibliothèque de plus de 500 000 options). Commencez par un des 25 modèles types ou importez et modifiez vos propres modèles HTML existants avec l’éditeur ultra-intuitif WYSIWYG.
Configurez des flux de travaux personnalisés avec le concepteur visuel de compagnes qui produit des graphiques des flux de communication.
Key features: Interactive Template Editor; WYIWYG Editor; Visual Workflow Designer; Mobile & Desktop Preview;
Enregistrement de leads, "lead scoring" et "lead nurturing"
Augmentez votre audience grâce aux sondages et formulaires d’enregistrement de leads conçus pour envoyer les données et réactions de vos clients automatiquement dans Act!. Cette option avancée donne lieu aux fonctions supplémentaires telles que l’envoi de notifications aux utilisateurs et la création d’activités et opportunités dès réception de réponses des destinataires.
Identifiez vos prospects les plus intéressés avec le " Lead scoring " basé sur les sondages/formulaires web et les interactions sur votre site Web. Les leads prioritaires sont transférés automatiquement vers des groupes Act! pour faciliter le suivi des ventes.
Key features: Lead Forms; Surveys; Lead Scoring; Multi-stage Lead Profiling
Flux de travail rapide et Priorisation de suivi de ventes
Key features: CRM Workflow; Prioritized Sales Follow-up
Métriques de réponse en temps réel
Développez votre stratégie de marketing avec des métriques de réponse en temps réel qui gèrent les ouvertures, les clics et les statistiques comparatives de chaque compagne. Les résultats individuels de compagnes sont transférés, automatiquement, dans les fiches de contacts pour produire une historique détaillée des interactions.
Effectuez des tests A/B afin de déterminer les points forts de vos sujets pour améliorer l’efficacité et assurer le succès de vos compagnes.
Key features: Real-time Campaign Metrics; A/B Testing; Website Activity Tracking & Analytics
Délivrabilité & services de conseil en marketing
Obtenez le meilleur service de conseil en marketing dont vous avez besoin pour améliorer votre investissement en marketing. Les deux plans AMA, Select et Complete, offrent un service de conseil pour 150 $/hr, alors que Advanced Tier l’inclut sans frais supplémentaires. Ce service vous aidera à éviter les problèmes de délivrabilité liés à la mauvaise gestion de listes et vous suggérera d’autres services utiles tels que Opt-in Manager.
Key features: Fast provisioning; optimization; design & delivery assistance
Niveaux & Prix de Act! Marketing Automation
Optimisez les façons dont vous communiquez avec les prospects et les clients avec Act! Marketing Automation. Choisissez le niveau Complete ou Advanced avec un flux de travail CRM rapide pour améliorer vos efforts en vente et en marketing.
Envoi de 2 500 courriels supplémentaires par mois pour 15 $ US seulement.
Basic
(with Act! Subscription)
The Basic tier of AMA includes essential outbound emarketing to engage your customers and grow your small business. Perfect for quick campaigns or basic drip marketing.
Basic
Features Include:
- Email marketing
- 2,500 emails per month to unlimited contacts (Additional emails extra)
- Template editor
- Mobile & desktop preview
- Marketing Calendar
- Drip marketing
- Visual workflow designer
- Basic campaign metrics
- Deliverability & compliance tools
Select
(billed annually)
The Select tier of AMA includes essential outbound marketing automation features to engage your customers and grow your small business.
Perfect for quick campaigns or more detailed drip marketing.
Select
All the features of the Basic tier, plus...
- Email marketing with outbound delivery workflow
- 25K emails per month (Additional emails extra)
- Landing pages & Surveys
- Advanced HTML email editor
- Outbound workflow
- Response-driven nurture marketing
- Real-time campaign metrics
Complete
(billed annually)
The Complete tier of AMA includes robust outbound marketing automation, and features inbound time-saving CRM workflow to wed your sales & marketing efforts.
Complete
Features Include:
All the features of the Select tier, plus...
- 50K emails per month (Additional emails extra)
- Inbound CRM workflow with prioritized sales follow-up
- Advanced lead capture & surveys
- Lead management & scoring
- Website activity tracking & analytics
Advanced
(billed annually)
The Advanced tier of AMA includes Sophisticated marketing automation features and valuable consulting services to fast-track your success.
Advanced
Features Include:
All the features of Complete, plus...
- 100K emails per month (Additional emails extra)
- Multi-stage lead profiling
- A/B testing
- Deliverability & marketing consulting services
Le prix de AMA est par compte, et fournit à tous les utilisateurs l’accès au service.
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Fonctions & avantages du marketing automation
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Basic
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Select
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Complete
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Advanced
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Email Sends Per Month
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2.5K
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25K
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50K
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100K
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Basic accounts cannot exceed total of 10,000 email sends per month (Included + Paid).
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Additional 2,500 email sends per month
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$15
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$15
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$15
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Email marketing
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Send beautiful, responsive campaigns to your Act! contacts & groups. Dynamically merge fields from your contacts in Act!
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Interactive drag & drop template editor
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Build responsive email campaigns using the drag & drop interactive editor. Get started with 25 sample templates, then customize imagery, colours, fonts, and more to fit your brand. Import photos from repositories like Dropbox, or use one of 500,000 free, high quality stock photos via Unsplash, Pexels, and Pixabay
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Mobile & desktop preview
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View desktop and mobile campaign previews to ensure your images, content, and other campaign components render perfectly before you send them
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170 Responsive Templates
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Use one of 170 different themed templates to build your own designs, or simply use them as a guide.
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Marketing Calendar
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Get an easy calendar view of all your past and scheduled campaigns by Day, Week, or Month. You can also filter by users or show all.
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Email tracking & basic metrics
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View basic campaign metrics, covering opens and clicks. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
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Deliverability & compliance tools
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Rest assured your campaigns will reach inboxes because AMA is backed by an expert delivery team that helps you manage your sender reputation, giving you outstanding delivery rates. Access numerous compliance tools to help with GDPR & CASL compliance, spam analysis, managing opt-outs via the unsubscribe designer where you can customize your opt-out page, global suppression against email addresses or domains, and pre-campaign exclusion lists
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Drip marketing
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Build multi-stage drip campaigns using visual workflow designer to send a series of automated campaigns or communications to your prospects and customers. View email statistics and manage subscribers in each state of your drip campaign. Basic is limited to emails as only available activity type.
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Visual workflow designer
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Use the visual workflow designer, provide a graphical representation of your communication flow, to easily build your multi-stage campaigns. Edit existing stages or add new ones from this intuitive workflow view. Basic is limited to emails as only available activity type.
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Landing pages & lead capture
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Design effective lead capture forms on landing pages or embed forms on your website to grow your prospect database. New leads are automatically added to your Act! once a form is completed
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Surveys
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Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about your prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles
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Social Sharing
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Allows you to share content like newsletters from a campaign tp public-facing links.
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Advanced HTML email editor
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Import and edit your existing HTML templates using the WYSIWYG email editor or build new HTML campaigns from scratch
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Real-time campaign metrics
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View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of your campaigns and improve your marketing strategy over time. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
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Response-driven nurture marketing
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Build highly personalized, response driven nurture marketing campaigns using the visual campaign workflow designer and let AMA do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define
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Advanced lead capture & surveys
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Take lead capture and surveys to the next level with advanced forms and surveys that allows further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notificiations to Act! users when responses come in. Even load contacts into specific campaigns automatically
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CRM workflow with prioritized sales follow-up
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Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as AMA turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and/or opportunities automatically based on campaign & website interactions or completed lead forms and surveys
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Lead management & scoring
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Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Setup automated tasks and alerts in Act! to keep deals moving and close sales faster
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Asset Tracking
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Asset tracking allows you to surface videos or documents in conjunction with webforms to harvest sign-ups in your database. A great tool for controlling the release of your digital assets, which tracking audience interest.
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Website activity tracking & analytics
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Identify prospects on your website in real-time to engage with them when they're most interested. See who's been on your site today, yesterday, this week, last week, or the last 30-days. Gain rich insites with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follows in Act! automatically
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A/B testing
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Test specific elements of two campaigns to pinpoint your most impactful subject lines, email content, and more. Use the results to continually refine your content for improved results
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Progressive profiling
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Gather information about a prospect over time with multi-stage lead profiling to steadily build a rich prospect profile in Act!
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Monthly Cost (billed annually)
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FREE*
|
$79
|
$199
|
$399
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||||
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Additional domain (per domain, per month)
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$50
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$50
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$50
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|||||
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Additional 2,500 email sends (per month)
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$15
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$15
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$15
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* AMA Basic est fourni GRATUITEMENT les comptes d’abonnement Act! Premium renouvelant après le 1er avril 2021.
Act! Marketing Automation – Bibliothèque de formation
(ces vidéos sont en anglais uniquement)
Notre bibliothèque de vidéos formatives, brèves et précises vous permettra d’en savoir plus sur AMA (28 vidéos disponibles actuellement). Chaque vidéo est courte et axée sur les fonctionnalités, vous permettant de cibler les domaines d’apprentissage dont vous avez besoin.
Création de courriels dans AMA
Création de campagnes dans AMA
Aperçu de AMA
Travaillez avec des modèles
Travaillez avec des pages de destination
Campaigns
Administration
Asset Management
Webinaires enregistrés
