When we first launched List2list a couple of years ago, it was at the behest of Act!. They wanted an integration with BriteVerify to help Act! customers scrub their distribution list quickly and easily from inside their CRM. This mission was accomplished, and now many customers use Link2list on a regular basis to maintain good list hygiene and a solid sender reputation.

And the better the sender's reputation, the more of your emails get delivered.

The one friction point, however, was the process of setting up a BriteVerify account, and the subsequent cost of filling the tank. Originally, when we developed this product the billing process for BriteVerify was more like a credit card. You'd use it, then they'd hit your credit card. However, later they changed to a debit card model, requiring users to fill the tank in advance, and then use those funds to pay for the service. A service, we might add, that costs $.01 to verify each new lead. Not that this was terribly expensive, but paying $100 upfront for 10,000 scanned leads and the complexity of setting up an account was too much for many people.

It is for these reasons we're happy to announce that Link2list is soon going to be available with email verification right out of the box, without 3rd party integration. That's right, Keystroke has developed our own email verification system that is not only a snap to use, but costs less than half the BriteVerify rate, and even less with quantity purchases. And to make this deal even better, the first 500 scanned contacts are included free with your Link2list subscription.

Users will be able to sign up for their choice of Link2list service for $96/year, select either native email verification or 3rd party, and start scrubbing immediately. Good list hygiene has never been easier, or less expensive with the new Link2list.

Here are some samples of the results of the testing we've done comparing the two services:

Less than 7% difference in performance

Expected release date:  Late November 2023

If you're not sold on the value of good list hygiene, check out these other blogs:

• Top five reasons to scrub your email distribution list
• Five steps to prepare your distribution list for Marketing Automation