SCOTTSDALE, Ariz., March 16, 2023 – Act!, announced today the appointment of Bruce Reading as its chief executive officer (CEO). He brings many years of experience leading innovative technology companies and guiding executive teams to achieve their full potential professionally and personally.

Bruce joined Act! on Monday, and is already engaging with our teams and focusing our efforts. As a Sales VP in the 1990s, he was an avid Act! user, and his enthusiasm for our solutions is very clear. Bruce's years of experience and expertise in SaaS will no doubt be a great benefit to our customers, partners, and employees. While a significant organizational transition, this change won't impact our product, partner or corporate strategies. Very much business as usual. 

“I couldn’t be more excited to join Act!. I have long admired this software pioneer and its diverse network of global partners. I was an avid user earlier in my sales career and I’m a big believer in the importance of CRM for any business with customers,” said Reading. “Because of that experience, I feel especially invested in bringing the power of Act! to more people around the world. I’m thrilled to engage with our team, meet our partners and learn from our customers.”

Read the Act!.com press release HERE.

Bruce recently moved to Scottsale but is Canadian-born, with an undergraduate degree in Economics from McMaster and an MBA from the University of Toronto. He's alleged to remain a fan of the Toronto Maple Leafs, but I'll confirm this with him when we speak for the first time on Wednesday.

Here is how Bruce describes himself on LinkedIn.

"I am an entrepreneurial go-to-market specialist; a CEO with a focus on sales, marketing and operational execution. My greatest professional passions include creating new billion dollar categories in technology and developing new business leaders. Today I am investing in young companies and helping their CEOs and executive teams achieve their full potential professionally and personally.
Along the way, I've lived in Toronto, Calgary, Connecticut, New York, Boston, and now Scottsdale. I have built global companies, raised more than 14 rounds of financing, and hired well over 500 people. I’ve directed and been part of significant global M&A activity, driven multiple seven-figure deals, and have had the good fortune to be part of teams that have returned greater than $1.4B USD to investors. Throughout my experiences, I have learned several lifetimes of business and personal lessons. My goal is to continue to build new companies and help empower people to realize their dreams for a long time to come.
My specialties and expertise include: SaaS business models, operational execution, corporate finance, creating cultures that are a competitive advantage, recruiting talent, strategic alliances, messaging & positioning, lead generation, product management, big deal sales, and learning organizations."

I hope you'll all join me in welcoming Bruce to the Act! Community, and back to Leaf Nation.