Driving traffic to your website is only half the battle—what happens next is what truly counts. Whether your goal is to educate, convert, engage, or capture leads, your website and CRM must work in harmony to support that objective.
Define the Purpose—Then Design for It
1. Educate:
If your aim is to inform, start by identifying the key questions your visitors are likely asking. Feature these prominently on your homepage and navigation menus. Use headlines that pose these questions directly, and make the path to answers intuitive. But don’t give everything away—leave room for curiosity. Use gated content like videos or PDFs that require contact details to access, and always include a clear call to action like “Want to learn more? Click here.”
2. Convert:
For conversion-focused sites, make it easy for visitors to take action. Prominently display quote request forms, ecommerce options, and strong calls to action. Your goal is to help visitors express interest and connect with your team quickly.
3. Capture Leads:
If lead generation is your priority, integrate product inquiry forms, newsletter sign-ups, and webinar invites throughout your site. These should feed directly into your CRM, triggering automated follow-ups and nurturing campaigns to keep prospects engaged.
4. Engage:
To foster real-time interaction, implement a chat system that integrates with your CRM. It should recognize returning customers or capture new visitor details, and route them to the right department efficiently. A seamless chat experience ensures your marketing investment doesn’t go to waste due to missed opportunities or slow responses.
One Platform. All the Tools.
Act! Advantage delivers everything you need:
- Email marketing tools to drive traffic
- Web forms to capture leads
- Digital assets to educate and engage
- Live chat to connect in real time
All backed by a proven SaaS CRM with powerful sales tools like interactive quoting and online appointment scheduling—designed to shorten your sales cycle and boost results.
All this for less than the cost of a small coffee per day.
Learn More About Act! Advantage
