Basic
The Basic tier of AMA includes essential outbound emarketing to engage your customers and grow your small business. Perfect for quick campaigns or basic drip marketing.
Features Include:
- Email marketing with basic outbound delivery workflow
- 2,500 emails per month to unlimited contacts (Additional emails extra)
- Interactive template editor
- Mobile & desktop preview
- Social sharing
- Marketing Calendar
- Basic Drip marketing
- Basic Visual workflow designer
- Basic campaign metrics
- Deliverability & compliance tools
AMA Basic was introduced as a free subscription benefit in April of 2021. This tier should be used for emarketing and drip campaigns. While Basic includes the powerful AMA template designer, it should not be used for marketing automation as decision trees are only included in the paid tiers.
Select
The Select tier of AMA includes essential outbound marketing automation features to engage your customers and grow your small business. Perfect for quick campaigns or more detailed drip marketing.
Features Include everything in Basic, plus:
- Email marketing with outbound delivery workflow
- 25,000 emails per month to unlimited contacts (Additional emails extra)
- Interactive template editor
- Mobile & desktop preview
- Social sharing
- Landing pages & lead capture
- Surveys
- Marketing Calendar
- Drip marketing
- Visual workflow designer
- Real-time campaign metrics
- Deliverability & compliance tools
The Select tier is perfect for design, delivery, forms and reports. If you're coming from another emarketing platform like Swiftpage emarketing (SPEM) or Act! emarketing (AEM), and want to continue the same type of emailing with better design & delivery tools, the "Select" tier is an easy choice.
Select is perfect for those designing business newsletters, sending up to 10,000 emails per month with normal delivery, or some additional delivery workflow after the newsletter. What this means is you can trigger additional emails to be sent based on how the recipients respond to the first one. For instance, you can trigger a follow-up email if they open the newsletter, or resend the first one (with slight modifications) if they don't. It's a new level of emarketing interaction. Select users can also build simple landing pages to capture basic data with web forms.
Complete
The Complete tier of AMA includes robust outbound marketing automation, and features inbound time-saving CRM workflow to wed your sales & marketing efforts.
Features Include everything in Select, plus:
- 50,000 emails per month to unlimited contacts (Additional emails extra)
- Inbound CRM workflow with prioritized sales follow-up
- Response-driven nurture marketing
- Advanced lead capture & surveys
- Event marketing
- Lead management & scoring
- Website activity tracking & analytics
So the simplest way to understand the difference between Select and Complete is the former supports "outbound delivery workflow", and the latter support that AND "inbound response-driven" workflow. If you review the comparison chart, you'll notice that most of the differences between the first and second tiers follow this theme.
It should be noted that Complete also has another 40,000 sends per month (total of 50,000), and more robust Webforms & landing pages that support many more types of data fields, like checkboxes for example, that allow users to present a more meaningful survey to their audience than Select supports.Advanced
The Advanced tier of AMA includes sophisticated marketing automation features and valuable consulting services to fast-track your success.
Features Include everything in Select & Complete tiers, plus...
- 100,000 emails per month to unlimited contacts (Additional emails extra)
- Advanced HTML email editor that supports importing
- Multi-stage lead profiling
- A/B testing
- Deliverability & marketing consulting services
The 25% off promo is for all Act! subscribers with AMA (including Basic) looking to upgrade to a higher tier. The discount is applied to the balance of the subscription term, and can be added to new accounts, as well. Please contact our sales team at
