$79
per month/per account
(billed annually)
Are you leveraging the full benefits of Act! eMarketing & Marketing Automation?
Have questions about how Act! eMarketing & Marketing Automation can help grow your business?
MeetAct! eMarketing & Marketing Automation
What is Act! eMarketing & Marketing Automation?
Act! Advantage now includes a more flexible, tiered marketing suite: Act! eMarketing (Standard and Advanced tiers) and the full-featured Marketing Automation for advanced campaign management.
All tools are built directly into the Act! ecosystem—no external integrations needed. From simple email blasts to dynamic, automated journeys, your CRM data stays in sync, ensuring targeted, timely, and effective marketing aligned with your sales efforts.
What Does It Do?
Act! eMarketing & Marketing Automation help you:
Create and send professional email campaigns
Automate follow-ups and lead nurturing
Capture leads through web forms and surveys
Track engagement in real-time
Prioritize your hottest leads using scoring
Trigger workflows based on customer behavior and update your Act! automatically.
Who Is It For?
Act! eMarketing & Marketing Automation is designed for small to medium-sized businesses looking for a comprehensive, integrated solution to enhance their marketing and sales efforts. If you’re tired of juggling multiple disconnected platforms to manage email campaigns, track leads, and optimize customer engagement, Act! provides everything in a single, user-friendly system. It’s perfect for businesses that want to centralize their contact database, automate marketing processes, and reduce the time spent on manual tasks. This solution is ideal for companies aiming to increase efficiency, improve lead quality, and ensure consistent follow-up with clients—all while being scalable to grow with their needs.
What’s in it for you?
Centralize their sales and marketing efforts
Reduce time spent on manual tasks
Increase lead quality and engagement
Improve follow-up consistency
Use one single tool for contact, campaign, and opportunity management
Why It Matters — The Power of Native Integration
Using a separate tool like Mailchimp or HubSpot may sound flexible—but it comes at a cost. Manual syncs, missed updates, and limited CRM visibility slow you down.
With Act! Marketing Automation, everything is already connected. No connectors, no middleware.
Contacts update automatically based on email interactions
Sales reps get instant alerts on high-engagement leads
Follow-up activities and opportunities are created automatically
All campaign history is stored in the CRM record
That’s marketing and sales, finally working together.
Act! eMarketing & Marketing Automation Plans & Prices
Optimize all the ways you communicate with prospects and customers with advanced eMarketing and marketing automation solutions. Choose standard option for basic email blasts and drips; choose advanced plans for outbound CRM workflow and response-driven nurture marketing; and choose marketing automation for time-saving inbound CRM workflow to connect your sales and marketing efforts.
Additional 2,500 email sends per month for $15 USD.
Standard eMarketing
(with Act! Subscription)
The Standard tier of Act! Advantage includes essential outbound eMarketing to engage your customers and grow your small business.
Perfect for quick one-off campaigns or basic drip marketing.
Standard eMarketing
Features Include:
- Email marketing
- 2,500 emails per month to unlimited contacts (Additional emails extra)
- Template editor
- Mobile & desktop preview
- Marketing Calendar
- Drip marketing
- Visual workflow designer
- Basic campaign metrics
- Deliverability & compliance tools
Advanced eMarketing
(billed annually)
Advanced eMarketing includes the features of Standard, plus ten times the monthly sends, outbound CRM workflow, landing pages & surveys, and response-driven nurture marketing.
Advanced eMarketing
Features Include:
All the features of the Basic tier, plus...
Response-driven nurture marketing
25K emails per month (Additional emails extra)
Landing pages & Surveys
Advanced HTML email editor
Outbound workflow
Real-time campaign metrics
Marketing Automation
(billed annually)
Marketing Automation includes all the features of advanced eMarketing, plus twice the monthly sends, robust inbound CRM workflow, advanced lead capture features, lead management & scoring to wed your sales & marketing efforts.
Marketing Automation
Features Include:
All the features of the Select tier, plus...
50K emails per month (Additional emails extra)
Inbound CRM workflow with prioritized sales follow-up
Advanced lead capture & surveys
Lead management & scoring
Website activity tracking & analytics
A/B Testing
AMA is costed per account, and provides all subscription users access to the service.
Email Marketing, Campaigns & Marketing Automation — Explained
Email Marketing lets you create and send visually engaging messages with a drag-and-drop editor or your own HTML.
Campaigns can be simple blasts or multi-step drips with conditional logic.
Marketing Automation takes it further—allowing behavior-based triggers, automatic task creation, and CRM updates the moment someone clicks a link, fills a form, or visits your site.
Act! eMarketing Feature Comparison Chart
When proven CRM meets powerful eMarketing solutions and marketing automation, the potential for business growth is limitless". Each tier includes different features of eMarketing spelled out below. Choose the one right to boldly grow your business.
|
Marketing Automation
features & benefits |
Standard eMarketing |
Advanced eMarketing |
Marketing Automation |
|||
|---|---|---|---|---|---|---|
|
Email Sends Per Month
|
2.5K
|
25K
|
50K
|
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|
Basic accounts cannot exceed total of 10,000 email sends per month (Included + Paid).
|
||||||
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Additional 2,500 email sends per month
|
$15
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$15
|
$15
|
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Email marketing
|
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Send beautiful, responsive campaigns to your Act! contacts & groups. Dynamically merge fields from your contacts in Act!
|
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Interactive drag & drop template editor
|
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Build responsive email campaigns using the drag & drop interactive editor. Get started with 25 sample templates, then customize imagery, colours, fonts, and more to fit your brand. Import photos from repositories like Dropbox, or use one of 500,000 free, high quality stock photos via Unsplash, Pexels, and Pixabay
|
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Mobile & desktop preview
|
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View desktop and mobile campaign previews to ensure your images, content, and other campaign components render perfectly before you send them
|
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170 Responsive Templates
|
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Use one of 170 different themed templates to build your own designs, or simply use them as a guide.
|
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Marketing Calendar
|
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Get an easy calendar view of all your past and scheduled campaigns by Day, Week, or Month. You can also filter by users or show all.
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Email tracking & basic metrics
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View basic campaign metrics, covering opens and clicks. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
|
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Deliverability & compliance tools
|
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Rest assured your campaigns will reach inboxes because AMA is backed by an expert delivery team that helps you manage your sender reputation, giving you outstanding delivery rates. Access numerous compliance tools to help with GDPR & CASL compliance, spam analysis, managing opt-outs via the unsubscribe designer where you can customize your opt-out page, global suppression against email addresses or domains, and pre-campaign exclusion lists
|
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|
Drip marketing
|
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Build multi-stage drip campaigns using visual workflow designer to send a series of automated campaigns or communications to your prospects and customers. View email statistics and manage subscribers in each state of your drip campaign. Basic is limited to emails as only available activity type.
|
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Visual workflow designer
|
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Use the visual workflow designer, provide a graphical representation of your communication flow, to easily build your multi-stage campaigns. Edit existing stages or add new ones from this intuitive workflow view. Basic is limited to emails as only available activity type.
|
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|
Landing pages & lead capture
|
|
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|
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Design effective lead capture forms on landing pages or embed forms on your website to grow your prospect database. New leads are automatically added to your Act! once a form is completed
|
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Surveys
|
|
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|
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Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about your prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles
|
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Social Sharing
|
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Allows you to share content like newsletters from a campaign tp public-facing links.
|
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Advanced HTML email editor
|
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Import and edit your existing HTML templates using the WYSIWYG email editor or build new HTML campaigns from scratch
|
||||||
|
Real-time campaign metrics
|
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|
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|
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of your campaigns and improve your marketing strategy over time. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
|
||||||
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Response-driven nurture marketing
|
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|
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Build highly personalized, response driven nurture marketing campaigns using the visual campaign workflow designer and let AMA do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define
|
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Advanced lead capture & surveys
|
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Take lead capture and surveys to the next level with advanced forms and surveys that allows further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notificiations to Act! users when responses come in. Even load contacts into specific campaigns automatically
|
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CRM workflow with prioritized sales follow-up
|
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|
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Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as AMA turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and/or opportunities automatically based on campaign & website interactions or completed lead forms and surveys
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Lead management & scoring
|
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Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Setup automated tasks and alerts in Act! to keep deals moving and close sales faster
|
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Asset Tracking
|
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Asset tracking allows you to surface videos or documents in conjunction with webforms to harvest sign-ups in your database. A great tool for controlling the release of your digital assets, which tracking audience interest.
|
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Website activity tracking & analytics
|
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|
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|
Identify prospects on your website in real-time to engage with them when they're most interested. See who's been on your site today, yesterday, this week, last week, or the last 30-days. Gain rich insites with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follows in Act! automatically
|
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A/B testing
|
|
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|
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|
Test specific elements of two campaigns to pinpoint your most impactful subject lines, email content, and more. Use the results to continually refine your content for improved results
|
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Progressive profiling
|
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|
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Gather information about a prospect over time with multi-stage lead profiling to steadily build a rich prospect profile in Act!
|
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Monthly Cost (billed annually)
|
FREE*
|
$79
|
$199
|
|||
|
Additional domain (per domain, per month)
|
$50
|
$50
|
$50
|
|||
|
Additional 2,500 email sends (per month)
|
$15
|
$15
|
$15
|
|||
* Standard eMarketing is provisioned FREE with Act! Advantage, Act! Premium and Premium Cloud subscription accounts. Advanced is included free with the Professional tier of Act! Advantage, and Marketing Automation is included with Ultimate. Advanced and Marketing Automation are billable upgrades for the tiers that don't include them free.
Act! eMarketing & Marketing Automation Training Library
Learn more about eMarketing and Marketing Automation with our library of training videos (28 videos and growing). Each video is short and feature-focused, allowing you to target the learning areas you need and want most.
